DIGITAL MARKETING 2021
Getting into digital marketing 2021 can feel like taking a
dive into the unknown for a lot of small business owners,
especially if you don’t spend all your time online yourself.
But relax. Nobody starts at the deep end, nobody has
all the answers before they begin and, even better,
getting going is probably cheaper and quicker than
you might think.
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Digital platforms are great for this because we now have
more ways, places, and routes to attract people to visit
our website where, we hope, they’ll become our customers.
We can also be much more creative with this kind of
marketing because it’s not just about what we think of as
traditional outbound marketing activity. With all of these
opportunities at your disposal, you need to consider what’s
the impact on your target customer. This is because your
audience expects a great experience with your brand
at each digital touchpoint. If you can provide a great
experience at every touchpoint, you’ll turn more visitors into
leads, and more leads into customers. Though we have to
admit, it’s easier said than done!
Here are the digital marketing 2021 techniques that we’ll
2 On-page SEO Audit
3 User Experience
4 Paid Search Ads
5 Display Advertising
6 Sponsored Social Posts
7 Email Marketing
8 Native Advertising
9 Customer advocacy marketing
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Ready to go….
Bearing in mind what we said about the importance of
keeping things simple and light-touch when you’re
starting out, don’t be afraid to use a combination of
Digital marketing 2021 techniques and ideas. It’s useful to think of your
marketing activity as an ecosystem – when all your tactics
(online or offline) work together, the whole is greater than
the sum of the parts.
You might not get it right every time, but if you keep a
keen eye on the performance of your activity it’s possible
to minimize your risk since you can more or less switch
your tactics on and off at will. And, while it’s important to
focus your attention on what’s working, as you start
to gain confidence in digital marketing, and your strategy
starts to pay dividends, let yourself have some fun and
experiment with different tactics too.